“Everywhere I look the advice is the same, ‘Make yourself stand out from the crowd’. Doesn’t everyone start with that intention anyway, so how on Earth can I do that when I don’t even know the people I’ll be up against?”
Dianne had a couple of valid points there, during a CV / application training session. Firstly, you don’t know who you’ll be up against, but always assume they’ll be at least as good as you. Secondly, yes everyone does perhaps have that intention, but not that many people actually know how to stand out.